It looks as though “Anchorwoman” Lauren Jones was just as unpopular with viewers as with her new colleagues at KYTX.
Last night’s premiere of the new Fox reality show, about a beauty queen who sends a newsroom into upheaval when she’s hired to help raise the broadcast’s ratings, posted dismal numbers.
“Anchorwoman” averaged a 1.0 rating among adults 18-49, according to Nielsen overnights, tying for fifth place in the 8 p.m. timeslot with the CW and ranking among the worst debuts this summer on broadcast.
The show finished behind even Univision, which has been struggling at 8 p.m. since “La Fea Mas Bella” ended its run earlier this summer.
“Anchorwoman” didn’t help lead-out “Bones” at 9 p.m., which averaged a 1.1 and Fox, which has led every week this summer among 18-49s, pulled just a 1.0 on the night.
Many reviewers trashed “Anchorwoman,” though Media Life TV critic Andrew Lyons called it a fun, frothy reality romp.
The question now is whether “Anchorwoman” will be yanked by Fox, which is in the midst of a 28-week winning streak among 18-49s, the longest such streak in 11 years.
Meanwhile NBC led the night among 18-49s with a 2.4 average overnight rating and a 7 share. CBS was second at 2.2/7, Univision third at 1.6/5, ABC fourth at 1.5/4, and Fox and CW tied for fifth at 1.0/3.
CBS started the night in the lead with a 2.2 rating at 8 p.m. for “Power of 10,” followed closely by NBC with a 2.1 for a repeat of “Most Outrageous Moments.” ABC was third with a 1.7 for an hour of “According to Jim” reruns, Univision fourth with a 1.2 for “Amar sin Limites,” and Fox and CW tied for fifth at 1.0, Fox for “Anchorwoman” and CW for a repeat of “America’s Next Top Model.”
NBC took the lead at 9 p.m. with a season-high 3.1 for “Last Comic Standing,” with CBS and Univision tied for second at 2.1, CBS for a repeat of “Criminal Minds” and Univision for “Destilando Amor.” That left ABC fourth with a 1.4 for “NASCAR in Primetime,” Fox fifth with a 1.1 for a repeat of “Bones” and CW sixth with a 1.0 for another “Top Model” rerun.
At 10 p.m. CBS regained the lead with a 2.4 for a repeat of “CSI: NY,” while NBC dropped back to second with a 2.1 for “Dateline.” Univision was third with a 1.5 for “Don Francisco Presenta” and ABC fourth with a 1.2 for “Primetime.”
Among households, CBS led the night with a 5.6 average overnight rating and a 10 share. NBC was second at 4.3/7, ABC third at 2.6/4, Fox fourth at 2.3/4, Univision fifth at 1.9/3 and CW sixth at 1.5/3.
